EarthShare of Texas will pilot a green shopping guide in time for the 2021 holiday shopping season. The guide will feature Texas-based businesses who commit to eco-conscious practices in their business and contribute a portion of their winter profits to EarthShare of Texas, supporting 35+ Texas-based environmental and conservation nonprofits.
The guide will be called the MyEarthMyTexas Holiday Shopping Guide and is intended to highlight businesses that share the same values as Texas shoppers, mainly, caring for the land we have so much pride in. The MyEarthMyTexas Holiday Shopping Guide will be published in early November and distributed by the EarthShare of Texas network, consisting of a collective 1-million followers across various channels. EarthShare of Texas will also contribute paid advertising and media outreach to promote the shopping guide.
EarthShare of Texas will evaluate businesses based on:
- Commitment to the environment
- Expected donation to EarthShare of Texas
- Quality of gifts available for Texas shoppers
- Marketing capacity
Businesses will be considered beginning June 7 until approximately July 31. Businesses that wish to be included in the gift guide can reach out to email@example.com.