EarthShare of Texas is testing partnerships with sustainability-conscious local businesses to raise funds for 38 Texas-based environmental and conservation nonprofits.

Austin, TX – EarthShare of Texas launched a sustainable holiday shopping program pilot for the 2020 holiday season to raise funds for 38 environmental and conservation nonprofits across Texas. Antheplife, an Austin-based handmade apparel brand is the first to participate in the program and will donate 10% of its holiday profits to EarthShare of Texas.

The sustainable holiday shopping pilot aims to test if Texans will choose sustainability-conscious businesses that support the local environment with donations to Texas environmental nonprofits. After the 2020 holiday season, EarthShare of Texas will review the campaign’s impact to consider growing the program in 2021.

Francoise Van Keuren, Executive Director of EarthShare of Texas, commented “As a Texan, I know what it means to be Texas proud. With this program we hope to give shoppers an easy way to support Texas businesses and support local environmental organizations in a meaningful way. If all goes well, we would like to curate a robust shopping guide of partners with sustainability at the core of their business.”

EarthShare of Texas is the leading environmental nonprofit federation in Texas and has traditionally relied on workplace giving programs to raise funds. This pilot is a way to diversify revenue streams as the need for environmental action increases. Antheplife is a handmade apparel brand based in Austin, Texas with products made from natural and sustainable resources and processes. The pilot will run until January 31, 2020. Learn more about Antheplife at www.antheplife.com.

EarthShare of Texas
EarthShare of Texas is a 501(c)(3) nonprofit federation founded in 1992 with the purpose of raising funds for the collective impact of its nonprofit members including: Audubon Foundation of Texas, Austin Parks Foundation, Austin Youth River Watch, Bat Conservation International, Bayou Land Conservancy, Bayou Preservation Association, Big Bend Conservancy, BikeTexas Education Fund, Blackland Prairie Raptor Center, Buffalo Bayou Partnership, Center for Maximum Potential Building Systems, Children’s Environmental Health Institute, Citizens’ Environmental Coalition Education Fund, Clean Water Fund of Texas, Colorado River Alliance, Ecology Action of Texas, Environmental Defense Fund Texas Office, Galveston Bay Foundation, Greater Edwards Aquifer Alliance, Greens Bayou Coalition, Guadalupe-Blanco River Trust, Hill Country Conservancy, Katy Prairie Conservancy, Keep Texas Beautiful, National Wildlife Federation South Central Regional Center, Public Citizen of Texas, San Marcos River Foundation, Save Barton Creek Association, Sierra Club Foundation Texas Chapter, SPARK School Park Program, State of Texas Alliance for Recycling, Sustainable Food Center, Texas Campaign for the Environment Fund, Texas Parks and Wildlife Foundation, Texas Solar Energy Society, TreeFolks, Trees for Houston, and Wildlife Rescue and Rehabilitation.

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